The number of calories burned during training depends on gender

Women called weaker sex, but as regards physical activity, they are stronger than men. At least for women during exercise possible to burn more calories.

the number of calories

In 2012, Nike released a special bracelets Fuel, which monitors all the movements of the person and carefully consider the number of calories burned. The famous sports brand has decided to examine information that fix these bracelets. It turned out that women get much more credit than men. Let the stronger sex and runs faster and lift heavier weights, but if you measure the effectiveness of training the number of calories   and other indicators, for which points are added, it is the women achieve better results.

Marketing expert Philip products for women Roberts believes that these bracelets help to make a clear distinction between men and women, showing the differences in their motivations. Men "charged" in the competition, and their achievements are bound to be compared with what has been achieved to their friends. Women bracelet becomes an instrument of personal motivation and support for fitness classes.

By the way, selling bracelets and destroyed another stereotype - that men are more willing to use a variety of technological tools than women. It was found that both sexes used Fuel roughly the same. And the company is not going to develop a more feminine version of the band, both in its size and design.

In general, the idea is not just to lose weight, but also to earn some points on the way to his goal turned out to be quite successful. It is used in some game consoles, and mobile applications. The spirit of competition makes the process of losing weight is much more attractive. (READ MORE)

Fitness

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