Valentine's Day: Gift hype

Every year this is not so much a Catholic as market-holiday advertising more and more into the life of local citizens and marketing programs of large retail chains and malls. Yesterday, for example, I discovered that a massive New Year's decorations, adorned in the center of the shopping center "Atrium" not less than two and a half months, now disappeared, replaced by an almost equally massive hollow red heart letter "L", "O", "V "," E "and the red mailboxes: all the" advanced "youth know that it is - an allusion to the custom to send each other into the DSV romantic cards without a signature, the so-called" valentines. "

Shops in full support began about 20 years ago in Russia, and about a century ago in the West craze. In the flagship store denim brand Levi's   (GUM in Moscow and St Petersburg on Nevsky store) in the previous weekend and the holiday itself on 14 February will be held competitions ... darts, analog throwing arrows of love. For well-aimed hit lovers will receive a discount. In addition, held a festive photo session with the competition among the buyers of the most beautiful couple (also with a prize).

Having become a pleasant tradition of regular Sunday market hendmeyda Sanday Up Market in the Moscow theater "35mm" will be held this weekend under the sign Valentine's Day   - Make up a large part of the range of gifts and " valentines "In addition, a lot of things promised good discount.

Discounts in the most promise and, perhaps, a popular network of gift details Hallmark   with its famous teddy bears and other animals touching, as well as a great selection of cards.

The Internet - your news. Japanese jewelry brand Mikimoto   released for the holiday necklace in white gold with pearls and pink sapphire in the form of words of Love, which will be sold only online. Also online, you can buy a ruby ​​or sapphire hearts in a frame of red gold of the Italian brand   DoDo   - Rings, earrings or pendant.

Finally, an assortment of favorite Russian hipster boutique Paul Smith   there was a limited line of a Valentine gifts. There are credit card cases and leather purse with hearts, cufflinks with hearts notebook with hearts and even a real "heart" socks.
Hurry shopping!

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