American popular chain clothing stores JCPenney has listened to the criticism of society and replaced mannequins with unrealistic proportions to those made on the basis of real human bodies. It remains to see if it helps to increase sales.
Mannequins in the correct proportions of body
In recent years begun the whole fight had seemed immutable for the beauty industry events, like thinness models retouched stars on magazine covers and even
mannequins . Activists argued that modern
Mannequins have unrealistic
body proportions . which on one hand enable them to demonstrate virtually any beneficial clothing, in reality, is not suitable for most customers, on the other hand, cause people an inferiority complex.
Mannequins in the correct proportions of body
Having extra weight, short stature, or any defects buyers when looking at mannequins with flawless
body proportions do not feel too great. And adolescents with mentally unstable, allegedly generally can develop body dysmorphic disorder, causing anorexia or bulimia.
Mannequins in the correct proportions of body
The network decided to JCPenney answer critics and to create five mannequins on the image and likeness of five volunteers. Among them - a woman in a wheelchair, the man basketball Growth, which has a fair amount of extra weight the mother and the young dwarf a man whose amputated both legs. Mannequins repeat exactly all particularly bodies of volunteers, and they have appeared in a shop window in New York.
Mannequins in the correct proportions of body
By the way, JCPenney particularly criticized for susceptibility to supertoschim dummies, and now is to find out how much more realistic doll clothes to help increase sales. The experiment as It reported last until the end of August. (READ MORE)
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